In October the northern fruits of autumn. In October 23, 2016, the important moment of the past, beiben invited more than 70 national key dealers gathered organized beiben key annual dealer meeting. To review with the majority of dealers friends and summed up the preliminary work of the gain and loss, and by the new listing and the fourth quarter opportunity overall planning priorities and objectives of the next step, for the new year marketing benefit by mutual discussion work to lay a good foundation.
Participate in this meeting of leaders have beiben chairman and party secretary Wang Shihong, general manager of Baoying, deputy party secretary Wang, chief accountant Li Riming, general engineer Liu Zaihai, assistant general manager, national people plan expert Li Gongfu, assistant general manager, general manager of marketing company Qi Yuxing, and beiben units the main leadership.
Morning, the meeting by the deputy general manager of North Benz heavy truck marketing company chaired by Dong Huiqiang. CNHTC assistant general manager, general manager of marketing, Qi Yuxing ran for the listing of V3MT release and core dealer meeting report from the north. Report from the target market analysis, the next phase of market opportunities, the four seasons of the main work measures in three areas were analyzed in detail. Qi Yuxing based on the status quo, for the current market and product analysis of the situation, the four seasons of marketing focus on the arrangement and clear. Qi Yuxing finally said, Taipei Ben, new business! Beiben products in a new round of adjustment, the difference is very obvious advantages, can be of more “four words. And hope that the dealer from the marketing management model to adjust to the competitive marketing management model, lay a solid foundation, the use of advantage, seize opportunities, stimulate morale, complete the goal, spanning development!
Beiben general manager, deputy party secretary Wang Baoying made beiben key distributors work conference report. The report clearly pointed out the profound structural adjustment, dealers should recognize the heavy truck industry brings the rare market opportunity; grasp beiben transformation development achievements, changes and follow-up initiatives, strengthen confidence in cooperation, to enhance the development of power; for 70 days, and resolutely fulfill million goal, lay the foundation for greater development opportunities to win in 2017. Wang Baoying in system analysis, to explain and clarify the deployment, beiben and dealer cooperation ideas, firm the confidence of cooperation.
With beiben leadership group discussion, dealer friends speak freely, and common development based on the market a lot of good ideas and suggestions are put forward.
Since July this year, beiben launched the V3ET version of efficient logistics tractor market test for three months, not only to achieve the sales volume, and achieved good market reputation. In order to meet the regulations, after a lapse of three months, beiben launched V3MT Baotou beiben lightweight parts tractor, this product is also very competitive in the market. In order to deepen the distributors of these two products to understand, by the afternoon, deputy director of the North Pennines heavy truck technology center Wang Yongfei from the developer’s point of view, the system on the North Benz V3ET and V3MT Baotou beiben accessories two products, so that dealers have a more comprehensive understanding and in-depth.
Finally, beiben chairman and party secretary Wang Shihong from the five aspects of the meeting are summarized, from adapting to market changes and regulations angle, combined with the introduction of new detailed decision V3MT development process, elaborate selling advantage and V3ET verification, the new foundation for the development of the first principle. From the start of next year to the market as the starting point, put forward the necessity of new products into the market and the urgency of this year to achieve million goal, to clear the area supports the principle of market differentiation. Wang Shihong speech urging people to forge ahead, to inspire confidence.
Through the day of the meeting, so that you are more clear to the dealer a variety of changes in the north, the prospects for further cooperation with the dealer is full of expectations. 2016 has been 10 months, although the heavy truck market competition is becoming increasingly fierce, but beiben through product structure adjustment and a series of measures, has laid the foundation for the healthy development of. In the last quarter of 2016, hope that the majority of dealers and Baotou beiben accessories beiben can go hand in hand, “thousand washes the percolation was hard, blowing sand began to gold”. Believe that the new service of new products, new channels, relying on beiben, believe that through the efforts to open up the market, struggling to be able to achieve excellent results.