In order to strengthen communication with partners, to promote Shandong regional tractor sales, July 12th, beiben in Shandong Qingzhou held a “communication standard cooperation and win-win” as the theme of the core area of key tractor dealer business promotion meeting.
Beiben assistant general manager, general manager of marketing company Qi Yuxing, deputy general manager of marketing company, Fu Hong Yin Baisong, deputy manager of Baotou beiben accessories spare parts company Bai Xiaolong, Shandong branch of business, Shandong regional distributors, service providers and financial Institutional Firms for a total of more than 60 people gathered in Qingzhou to discuss beiben traction the car business promotion scheme.
The meeting was presided over by Southern China District Manager Wang Dajun. Yin Baisong tractor market analysis report, he has analyzed the overall situation, the Shandong tractor tractor market market structure and demand structure, and beiben product portfolio plan for customers in Shandong demand. Finally, Yin Baisong from the north of the channel standardization construction and channel operation template two aspects to explain the North Ben channel promotion strategy.
Pay macros beiben terminal financial policy interpretation of the report, she first introduced beiben financial platform support strategy aim, operation mode and business; secondly, according to the relevant policy content and terminal financing business processes introduced; finally, Fu Hong combined with successful cases to a detailed interpretation of the characteristics and resources of financing products beiben terminal the.
First of all, to “communication, norms, cooperation and win-win” as the north in the future to adjust the overall direction, Qi Yuxing made a simple explanation. He is easy to understand and to discuss the specific measures to adjust the direction of future beiben cooperation with distributors, service providers and financial institutions for internal management relations; adjust the direction he standard from two aspects of team building, business to do a detailed explanation, expounded its management thoughts and management measures. Qi Yuxing said that communication must be based on the development of our common cause, combined with the current interests and long-term interests, two-way or multiple communication; with the industry rules and regulations must be beiben policies and regulations to regulate their own behavior and action; the cooperation should be consistent with objectives, understanding, mutual understanding and trust, abide by the contract only in this way, cooperation spirit, healthy and lasting; at the same time, in order to realize the win-win cooperation between the two sides, to make trade-offs between short-term and long-term interests or the interests of the present and the future, the overall situation, in the long term interests as the starting point, so as to achieve a win-win situation in the true sense.
Secondly, Qi Yuxing for the north of the enterprise vision construction, from five aspects of a detailed explanation. First, build the core competitiveness, can fully meet the needs of customers; second channels, training compliance, efficient, strong profitability and sustainable development of dealers; third promotions, according to different regions, channels, products, customer service, and financial system is flexible, effective and timely promotion policy; fourth service. The establishment of standards, harmonious and efficient, so that the terminal customer service system; fifth financial, beiben and financial companies in-depth cooperation, to adapt to different needs of customers and improve product sales and dealer profitability beiben financing products. Finally, Qi Yuxing said, is willing to work with everyone to focus on to build “customers to buy” service and Baotou beiben accessories spare parts improve the two major themes, honest, work together to build the core competitiveness of our common beiben career!
Afternoon, beiben leaders with you face-to-face discussion, we speak freely, to discuss the beiben tractor marketing experience and confusion, at the same time, according to the Baotou beiben accessories and spare parts service customer service to enhance the effect of security, marketing and other related issues raised by members of the North Pennines, related to the leadership to do a detailed answer.